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Vacation Rentals Site Launches New Ad Campaign on Super Bowl Sunday


UNITARD, a superhero dedicated to helping travelers enjoy their vacations, will make his television debut in a new commercial and advertising campaign launching this Super Bowl Sunday. UNITARD and are determined to ensure that travelers know the benefits of staying in a vacation rental and find the perfect vacation rental for every trip.

February 6, 2010 --, one of the leading Web sites in the vacation rental industry, is launching a new advertising campaign this Super Bowl Sunday. The company is kicking off the campaign with a new commercial featuring UNITARD, the semi-famous but always humorous superhero of the vacation rental industry.

UNITARD tirelessly fights for the happiness of travelers, and he will not rest until people learn the benefits of vacation rentals. Much like, UNITARD wants to help families have enjoyable vacations. To do so, he is working tirelessly on the front lines to keep people from staying in uncomfortable hotel rooms.

“We at realize the many benefits that vacation rentals have over staying in a hotel or similar lodging while on vacation. It’s our hope that this new commercial and ad campaign will bring this realization – as well as a few laughs – to our fellow travelers,” says John Romano, President and CEO of


When planning a vacation, remember that UNITARD is just around the corner, ready to come to the rescue and save helpless travelers from making a blunder with accommodations. A sneak peek of the commercial, highlighting the benefits of vacation rentals over traditional hotel room lodging, can be seen here

For more information about, more information about its new advertising campaign or to find a vacation rental property, visit

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