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John Romano

John Romano acquired Vacation Rental.org in 2009 from previous property owners/managers Mike and Cindy McLeod. 

John Romano is also the administrator of VacationRentalsCommunity.com.   In this role, he educates property owners and vacation rental professionals on all aspects of running a successful vacation rental business.  

From 1996 to 2006, John served as webmaster and marketing strategist of several Internet portals and communities, steering all these businesses to constant innovation and success.   In his ongoing role as the webmaster of VacationRental.org and his role as an administrator of VacationRentalsCommunity.com, John continues to put his leadership and vision to expand the vacation rental industry and make it a more consolidated and trusted marketplace. 

Content Posted by John Romano

Funny Vacation Rental Commercial - "UNITARD"

It’s time to meet the new superhero of the vacation rental industry.  UNITARD, the semi famous (but always hilarious), vacation rental superhero has been caught on camera, and the results are displayed in our new TV commercial. UNITARD tireles...

Property Owners: Use Good Photography to Showcase the Desirable Features of Your Vacation Rental Home

In the internet age, it is truer than ever that a picture is worth a thousand words. People are bombarded with so much information that it is vital that you grab their attention with very good photos in describing your property. You only have a ...

Property Owners: Target the High-End Vacation Rental Market

  You can never be successful by simply trying to rent your vacation rental property cheaper than the competition. Also, you can never succeed by trying to compete with Holiday Inn Express on price. You can only succeed by appealing to the...

Property Owners: Make Your Vacation Rental Truly Unique

  Vacation rental owners must strive to do something on which luxury hotels spend millions of dollars—both in new amenities and in advertising –each year. The hard part is that we don’t have those millions of dollars to work with. The goo...

Vacation Rental Amenities That Guests Like

One of the basic requirements of being listed on VacationRental.org is providing the level of amenities that sophisticated travelers have come to expect. These include, in addition to the basics, a fully equipped kitchen, cable or satellite TV, DVD ...

Keep Your Vacation Rental Listing Current

It is easy to create a good vacation rental listing and then let it get out of date. Even someone who is as involved in the vacation rental business as I am can easily fall into the mistake of not keeping my listing current. You should get in the hab...

Under-Promise and Over-Deliver in Your Vacation Rentals

Follow the example of other highly successful businesses such as Dell, and you will keep your customers coming back. When you order a computer from Dell, you are told that it will take two weeks to build it. Then you usually receive the computer with...

Promote Local Restaurants Near Your Vacation Rental

There are few things more important to vacationers than enjoying good food at nice restaurants. Therefore, the fact that you, as a vacation rental owner are not in the position to provide any thing more than a nice kitchen is a is a liability, right?...

Vacation Rental Owners: Achieve Marketing Independence!

You can achieve satisfactory levels of occupancy only if you have marketing independence. We define marketing independence as being the ability to effectively market your property through a variety of channels on the internet, so that you are not dep...

How Vacation Rentals can Profit from the Growing Vacation Travel Market

From all reports, higher gas prices do not seem to have cut down the number of road trips that vacationers are taking. Major destination resorts have reported higher occupancy rates this year. This trend has allowed hotels to increase their rates this year and offer fewer discounts. Vacation rental property managers are reporting that prime properties were rented much earlier this year. This trend has been reflected in our own experience, with the prime weeks of the Summer and Fall seasons being booked earlier than ever before. If you are not experiencing this general increase in activity, you may wish to evaluate your marketing strategy.

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